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Frequently Asked Questions

Why do I need SEO?

Millions of potential customers surf the internet every day looking for the products and services they need. In today's marketplace the internet is a vital tool. Huge numbers of these customers will use search engines to look for what they need and high-ranking sites have a massive advantage over the competition, attracting many more clicks.

With a well-designed, relevant and high-ranking website your customers will see your site first. This means you will attract more traffic and therefore more business. SEO will get you there.

How long will it take?

This depends mostly on your service or product. The more competitive the business, the longer it will take to get results. We offer a bespoke service that is tailored to the needs of each client, putting in the time and effort to get you to the top of the major search engines.

How effective will my SEO be on a long-term basis?

Search engines change their algorithms on a regular basis which means work is needed to maintain the position of your site. As long as you are a customer we keep making continuous adjustments to keep your page stable and consistent on a long-term basis.

How do I know what are the best keywords to use for my business?

Generic, simple and memorable terms are the best keywords to target because these are the terms people are most likely to search for. We can suggest keywords for your business because we have the tools to find out how many people are searching for them and how much competition you have.

By doing this we can narrow down the keywords to the most valuable and relevant ones.

What are Black Hat and White Hat SEO?

Black hat SEO are optimisation methods which are considered to be unethical by the search engines. Black hat SEO can involve building sites that have little or no relevant information but use lots of keywords or other methods of SEO to boost the position of the page.

The major search engines will often ban sites that use black hat SEO to get to the top - therefore this kind of SEO is not a good long term strategy. Basically, anything that is against Google's terms of service is deemed to be black hat SEO.

We strictly use white hat SEO techniques, using relevant keyword content while still offering relevant and informative content to the customer. This is an effective long term strategy for your business.

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