Local Search Optimisation

Search Engines, in particular Google are placing more and more emphasis on the location of a business in determining the results they return for a given search query. Google has even started to return local business results for searches that do not specify a location, as such, it is vitally important you optimise your websites content to make it more readily findable.

Local Search Engine Optimisation is suited to those businesses whom serve specific geographical areas and given that 40% of all searches performed include a localised keyword component, it is important for any business to stay ahead of the competition and become part of the biggest advertising medium in the world.

Some Best Practice Guidelines for Local Search Engine Optimisation

At Business Search Local, we take the time to evaluate the needs of each individual business' web site and create then implement a plan to bring your web site into the higher ranking in local searches. Our aim is to generate additional profit to your business at minimal cost.

Below you will find a range of template sites we have to offer, if you cannot find what you're looking for -- you can contact us at info@businesssearchlocal.co.uk and we will happily create one for you.

1. Title Tag - add city/town name you are covering within the tile tag on your homepage.

2. Set up a Contact Us Page - ensure a link is added from this page to all other pages within your website. Keep everything on one page; business address, map, telephone number, email, opening hours etc.

3. Always display a local call rate phone number.

4. Include the borough/town/area within your address to broaden keyword searches.

5. Provide a good description of your business - think of the keywords that best describe the main aspect of your business, try and use as many alternative ways to describe your main products as possible.

6. Submit your business information to basic business listings - no cost, other than time!

7. Submit your Listing to Google Local Business Centre.

8. Add a photo to your company profile in Google Maps to improve click through rate.

9. Links and Link Text - Inbound links will improve your ranking in Google Maps, particularly if these are from local companies.