Keywords Analysis

What is a Keyword Analysis?

In Search Engine Optimisation terms, a keyword is a word or phrase which you are aiming to have your website listed under in a search engine results page.

It is the process of selecting the key phrases which will help visitors find your site. Even if you are already achieving high ranking within the major search engines, you may not be getting the relevant traffic if you have selected the wrong keywords. Therefore, the principal step in any SEO campaign is to identify your target audience and research which keyword phrases they might be searching in order to find a site like yours.

However, overdoing keywords on a website is against the rule of organic optimisation. It will trigger red flags from the search engines. This is what referred to as Keyword Stuffing, it is therefore vitally important you strike the right balance by optimizing and targeting keywords.

Why is Keyword Analysis Important?

Keyword Analysis is the foundation of search marketing campaigns, and since keywords dictate your entire search campaign, keyword analysis should be your primary focus. Effectively analysing keywords, allows you to;

• Increase Probability of your site been found
• Improve Search Engine Rankings
• Increase Conversion
• Optimise Time
• Generate more relevant keywords
• Analyse where your competitors traffic is coming from
• Identify gaps in the Marketplace.

Keyword Research Process

Step 1 - Discovering Keywords. The identification of as many keywords as possible which are related to your website and target audience.

Step 2 - Analysing Keywords. Finding keywords which are high in search volume and low in competition.

Step 3 - Selecting Keywords. The short listing of keywords keeping the site focus and target audience within the limitations analysed.

Step 4 - Installing Keywords. Optimum use of your selected keywords within your website, HTML codes and tags.

At Business Search Local we tailor solutions to meet individual client needs. We eliminate any time or cost wastage through our results orientated approach, ensuring, irrespective of the size or type of business, we deploy keywords which convert.