Conversion
Proven Strategies to Increase Your Website Conversion Rate
Many companies spend months, sometimes years, on optimising their site to reach the top of the big search engines. Some spend thousands of pounds per month on PPC advertising and hours upon hours constantly working on optimisation of their site to improve Return On Investment.
Is your website converting the traffic you are sending it into sales?
In order to increase your revenue and profit, you need to increase your website's capability to convert your website visitors into a business lead or sale. It is pointless ranking top of the major search engines and potentially spending thousands of pounds on optimisation if your advertising costs exceed revenue generated from your site.
How can you improve your websites conversion rate?
The following steps will ensure a positive impact on your websites conversion rate;
Step 1 - Classify your website's main goal. - For example, Do you want to generate more business leads? Or, Sell more products?
Step 2 - Operate a clear call-to-action strategy throughout your website. For example if you want a website visitor to request a free brochure, you would include hyperlinks and banners right through your site with the text 'click here for a free brochure'.
Step 3 - Simplify the call to action process. It is important you make it easy for your website visitors to take the action you desire. The more information or actions you require from a visitor, for example, requiring them to visit other pages to complete a form, the lower your conversion rate.
Step 4 - Enhance your offer. Strengthening the perceived value of your offer will increase the number of visitors whom request it, and, in turn, increase your conversion rate. For example, if you are offering a free consultation, in order to increase the perceived value of this offer, you would add a cost to it - click here for free consultation worth £250.
Step 5 - Upgrade and constantly improve the design of your website. First impressions count. Internet users have high expectations of what a website should look like. If your website is eye-catching and graphically sophisticated, visitors are far more like to rate the content of your site and more importantly will be open to your website content and offerings.
Step 6 - Improve your Sales Pitch. The words you use when selling your product/offer are vitally important. You need to persuade the visitor to take action on your offer, thus it goes without saying, the better your sales pitch, the higher your conversion.
Step 7 - Always include testimonials from satisfied customers. It is important, given the high level of internet scams that you establish your company's credibility. Several positive reviews will highlight to potential customers the benefits of your services.
At Business Search Local, we make it our mission to design, build and optimise profit generating websites.
